Toyota Racing:
Your Race. Your Story
For the 2026 Racing season, we created the full integrated campaign for the Toyota Racing team.
ECD: John Payne
Creative Director: Paul Oberlin
ACDs: Matt Kern
Senior Art Director: Denzell Newsome
Copywriter: Jenna Peck, Jimmy Warshawsky
VIDEO
VIDEO
Jade’s Story :30
Jade is an up and coming star in the making. She’s been racing go karts since she’s been able to run. She’ll be a name to look for in the future.
Bubba’s Story :30
Bubba has overcome a lot of adversity in his life and career. It was an honor featuring him in this spot.
Christopher’s Story :30
Christopher Bell has dominated the sport since he was a child in Norman, OK and has inspired a lot of kids from small town communities.
Your Race. Your Story :30
Toyota has taken it upon itself to seek out and support racers who come from diverse backgrounds. This spot highlights a few but there is many many more.
Awards & Recognitions
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Coming Soon
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Coming Soon
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Coming Soon