WHAT IF?
Toy “Baby Yoda”
What if for the launch of the new Toyota BZ lineup, we partnered with Disney to bring to life a well known meme, Toy "Baby Yoda.”
Creatives: Jenna Peck, Denzell Newsome
Backstory
Toyoda has been a popular meme for a while, however Toyota has yet to officially acknowledge it. So, we thought, with Mandalorian and Grogu coming out paired with Toyota launching their EV lineup, what a perfect time to connect with Star Wars fans, who also happen to be huge EV fans.
PreLaunch
To build excitement for the launch we would secretly release a bunch of Toy baby yodas to influencers to place on Toyotas and post on their socials
Launch
On May 4th (of course), we would officially launch our partnership and rename all of Toyota’s socials, Toyoda. And release the exclusive Toy Baby Yodas to the public on toyoda.com.
Finale
Then for the finale, on May 22nd for the premiere of Mandalorian & Grogu, we would release a couple limited edition chrome, Mandalorian inspired 2026 BEV Toyotas.
